Which of the following is the belief that the firm should dedicate all of its planning,policies,operations,and efforts to the satisfaction of the customer?
A) marketing concept
B) exchange relationship
C) market mission statement
D) market approach

Question

Quizplus · Accepted Answer

The marketing concept is the belief that the firm should dedicate all of its planning, policies, operations, and efforts to the satisfaction of the customer. In other words, the firm should focus on identifying and meeting customer needs and wants in order to achieve its own goals and objectives. The other options are not accurate descriptions of this concept.

Which of the Following Is the Belief That the Firm