Aldi is a no-frills grocery chain.By controlling expenses,Aldi customers can expect to save 30 to 50 percent compared to Safeway customers.The chain targets bargain hunters who are willing to rent a cart and bag their own groceries.Aldi's competitive advantage is based on which of the following?
A) promotion
B) its competition
C) low costs
D) stakeholders

Question

Quizplus · Accepted Answer

Aldi's competitive advantage is based on its low costs, which allows them to offer prices that are 30 to 50 percent lower than its competitors. This is achieved through their no-frills approach, where customers are expected to rent a cart and bag their own groceries, and by controlling expenses. Therefore, option C is the best choice.

Aldi Is a No-Frills Grocery Chain