Which of the following BEST describes customer satisfaction?
A) It refers to the customer's feeling that a product has met or exceeded expectations.
B) It is most likely to be achieved by companies that have a production orientation.
C) It is the same as customer value.
D) It can occur even if the product does not meet customer expectations.

Question

Quizplus · Accepted Answer

Customer satisfaction is the customer's feeling or perception that a product or service has met or exceeded their expectations. It is not the same as customer value, which refers to the benefits a customer receives from a product compared to its cost. A production orientation may not necessarily lead to customer satisfaction, as it focuses on internal production processes rather than customer needs. Customer satisfaction cannot occur if the product does not meet customer expectations.

Which of the Following BEST Describes Customer Satisfaction