Which of the following is BEST described as creating a unique marketing mix for every consumer?
A) niche marketing
B) aggregated marketing
C) macromarketing
D) one-to-one marketing

Question

Quizplus · Accepted Answer

One-to-one marketing involves creating a unique marketing mix for every individual consumer, based on their specific needs, preferences, and behaviors. This requires personalized communication, customized products or services, and individualized pricing strategies. Niche marketing focuses on a specific group of consumers with shared characteristics, aggregated marketing targets a larger market segment with similar needs or preferences, and macromarketing considers the broader societal impact of marketing activities.

Which of the Following Is BEST Described as Creating a Unique