Which of the following product is a product for which consumers may search long and hard and for which they refuse to accept substitutes?
A) a specialty product
B) a generic product
C) a shopping product
D) a convenience product

Question

Quizplus · Accepted Answer

Specialty products are unique products for which consumers are willing to go through a lot of effort to find and purchase. These products are often associated with high prices and high quality, and consumers are typically not willing to accept substitutes. Examples of specialty products include luxury cars, designer clothing, and gourmet foods.

Which of the Following Product Is a Product for Which