When Katherine Cozzine graduated from high school, she chose a university that would provide her a strong business foundation even though she would have preferred to major in music. Cozzine did not know that there are over 200 music-business programs that would have allowed her to continue her music and prepare for a career in the industry. To Cozzine, the music-business programs were which of the following products?
A) specialty
B) unsought
C) shopping
D) generic

Question

Quizplus · Accepted Answer

Unsought products are those that the consumer does not know about or does not normally think of buying. In this case, Katherine Cozzine was unaware of the music-business programs, making them unsought products for her.

When Katherine Cozzine Graduated from High School, She Chose a University