Robert and Maxine Thomason are planning to purchase a new refrigerator-freezer for their new home. They have compared the quality, style, and price of four models. For the Thomasons, a refrigerator-freezer is which of the following?
A) convenience product
B) shopping product
C) industrial product
D) specialty product

Question

Quizplus · Accepted Answer

A refrigerator-freezer is a shopping product because the Thomasons will compare the quality, style, and price of different models before making a purchase decision. It is not a convenience product because it is not purchased frequently or with minimal effort, nor is it an industrial product because it is not used in the production of other goods or services. It is also not a specialty product because it is not a unique or highly specialized item that would require significant effort to obtain.

Robert and Maxine Thomason Are Planning to Purchase a New