A brand that has high awareness, brand loyalty, and perceived quality has which of the following?
A) high brand value
B) high brand performance
C) high brand worth
D) high brand equity

Question

Quizplus · Accepted Answer

Brand equity refers to the added value a brand has beyond its functional benefits. It is built over time through consistent branding efforts, and a brand that has high awareness, brand loyalty, and perceived quality is likely to have high brand equity. This means that the brand is worth more than just its physical assets, and consumers are willing to pay a premium for it. Therefore, the best choice is D) high brand equity.

A Brand That Has High Awareness, Brand Loyalty, and Perceived