What is a set of unique features that the target market perceives as important to and better than the competition?
A) superlative advantage
B) market uniqueness
C) differential advantage
D) promotional difference

Question

Quizplus · Accepted Answer

Differential advantage refers to a set of unique features that a target market perceives as important and better than the competition. It allows a company to differentiate its product or service from the competition and gives it a competitive edge in the market. Superlative advantage and promotional difference are not relevant in this context, and market uniqueness is too broad a term to describe this particular concept.

What Is a Set of Unique Features That the Target