Offering a convenience store retailer a free case of potato chips for every five the store sells is considered which of the following strategies?
A) rebate
B) point-of-purchase
C) pull
D) push

Question

Quizplus · Accepted Answer

This strategy is a classic example of a push strategy, where the manufacturer is pushing their product to the retailer by offering them an incentive for sales.

Offering a Convenience Store Retailer a Free Case of Potato