What is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused?
A) harmonized marketing strategy
B) the promotional mix
C) the marketing mix
D) integrated marketing communications

Question

Quizplus · Accepted Answer

The definition given describes integrated marketing communications (IMC), which involves coordinating all promotional activities (such as advertising, public relations, direct marketing, and personal selling) to ensure a consistent and customer-focused message. Harmonized marketing strategy and marketing mix do not fully capture the coordination aspect of IMC, and the promotional mix refers only to the specific tools used for promotion.

What Is the Careful Coordination of All Promotional Activities to Produce