Mars Candy Company offered coupons and placed grocery cart ads for its Peanut Butter Snickers bars before the new candy hit the stores. Customers then were asking retailers for the new product. Which of the following strategies did Mars used to promote its new product?
A) centred
B) pull
C) point-of-purchase
D) push

Question

Quizplus · Accepted Answer

Mars used a pull strategy by creating consumer demand (through coupons and ads) before the product was available in stores, encouraging customers to seek out and ask retailers for the new product. This strategy "pulls" demand through the distribution channels.

Mars Candy Company Offered Coupons and Placed Grocery Cart Ads