What is a promotional strategy in which a manufacturer focuses on stimulating consumer demand for its product, rather than on trying to persuade wholesalers or retailers to carry the product?
A) intensive strategy
B) pull strategy
C) draw strategy
D) push strategy

Question

Quizplus · Accepted Answer

A pull strategy is a promotional strategy in which a manufacturer focuses on stimulating consumer demand for its product, rather than on trying to persuade wholesalers or retailers to carry the product. The aim is to create enough interest and demand from the end-user (consumer) that the product is "pulled" through the distribution channels (wholesalers and retailers) to reach the end-consumer. This is done through advertising, personal selling, sales promotions, and other marketing activities that are targeted at the end-consumer.

What Is a Promotional Strategy in Which a Manufacturer Focuses