The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from news media, and anyone who might need eventually his services. What was the goal of his promotion?
A) to show how his services were improved
B) to create awareness
C) to keep loyal customers
D) to retain customers

Question

Quizplus · Accepted Answer

The goal of the promotion was to create awareness about the new business and its services, as the owner invited city dignitaries, representatives from news media, and potential customers. The ribbon-cutting event is a common way to promote a new business and generate attention. Therefore, choice B is the best answer.

The Owner of Mercury Appraisal Company Held a Ribbon-Cutting Event