If long-term prospects look poor, a marketer may ultimately choose not to target a segment because it would be difficult to recoup expenses.

Name: If long-term prospects look poor, a marketer may ultimately choose not to target a segment because it would be difficult to recoup expenses.
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Question

Quizplus · Accepted Answer

If a marketer forecasts poor long-term prospects for a segment, it may not be economically feasible to target that segment as the expenses may not be recouped in the long run. Therefore, the statement is true.

If Long-Term Prospects Look Poor, a Marketer May Ultimately Choose