Question 1

Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends.

Accepted Answer

E

Question 2

Digital media have created opportunities for companies to

Accepted Answer

Digital media allows companies to gather and analyze data about consumers, which enables them to target specific markets more effectively with their messaging and advertising. While digital media can provide some control over what consumers see, the vastness of the internet and social media means that it's challenging to control everything. Digital media can also provide a different experience than a brick-and-mortar store, but it's challenging to replicate all aspects of the physical store. While digital media can manage the information that is disseminated through the web, it's not the only platform for managing information. Finally, while some digital experiences may stimulate some senses, it's challenging to stimulate all five senses during online shopping.

Question 3

Explain the ethical issues associated with digital media.

Accepted Answer

Some of the ethical issues associated with digital media are personal privacy, fraud,and misappropriation of copyrighted intellectual property.Privacy: One of the most significant privacy issues involves the use of personalinformation that companies collect from website visitors in their efforts to fosterlong-term relationships with customers. Some people fear that the collection ofpersonal information from website users may violate users' privacy, especiallywhen it is done without their knowledge. Hackers may break into websites and stealusers' personal information, enabling them to commit identity theft.Online Fraud: Online fraud includes any attempt to conduct dishonest activitiesonline. Online fraud includes, among other things, attempts to deceive consumersinto releasing personal information.Intellectual Property: The Internet has also created issues associated withintellectual property, the copyrighted or trademarked ideas and creative materialsdeveloped to solve problems, carry out applications, and educate and entertainothers. The software industry is particularly hard-hit when it comes to the piratingof materials and illegal file sharing. Consumers view illegal downloading in differentways, depending on the motivation for the behavior. If the motivation is primarilyutilitarian, or for personal gain, then the act is viewed as less ethically acceptablethan if it is for a hedonistic reason, or just for fun.

Question 4

Describe the seven segments included in the Social Technographics Profile.

Accepted Answer

The answer of Describe the seven segments included in the...

Question 5

JCPenney's website encourages visitors to register in order to maximize their use of the site. By gathering information about a consumer before a purchase is made, JCPenney is practicing

Accepted Answer

Addressability refers to the ability of a marketer to identify customers before they make a purchase, and specifically target them with marketing messages. By encouraging visitors to register and gather information about them, JCPenney is practicing addressability.

Question 6

Describe the opportunities that have evolved in marketing due to the use of digital media.

Accepted Answer

The answer of Describe the opportunities that have evolved in...

Question 7

Explain how digital marketing can help increase the efficiency of a company's distribution process.

Accepted Answer

The answer of Explain how digital marketing can help increase...

Question 8

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network. This is an example of a

Accepted Answer

The website developed by Sam's Club allows employees to create profiles and connect with co-workers to build a work related network, which is the definition of a social network. Therefore, the correct choice is D.

Question 9

Which of the following refers to the strategic process of distributing, promoting, pricing products, and discovering the desires of customers usingdigital media and digital marketing.

Accepted Answer

Electronic marketing encompasses the strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing. Option A (digital orientation) is not directly related to marketing, Option B (digital media) only refers to the medium used for marketing, Option D (digital electronics) and Option E (electronic processing) do not relate to marketing at all.

Question 10

In what ways can a company use YouTube to its advantage?

Accepted Answer

The answer of In what ways can a company use...

Question 11

____ uses the Internet, mobile, and interactive channels to develop communication and exchanges with customers.

Accepted Answer

The answer of ____ uses the Internet, mobile, and interactive...

Question 12

As digital communication technologies have advanced, it is possible for marketers to

Accepted Answer

With the advancement of digital communication technologies, marketers now have the ability to reach markets that were previously inaccessible. This includes reaching specific demographics or geographic areas through targeted advertising, as well as reaching consumers in remote or hard-to-reach locations. This has opened up new opportunities for businesses to expand their reach and grow their customer base.

Question 13

The ability of a marketer to identify customers before they make a purchase is called

Accepted Answer

Addressability refers to the ability of a marketer to identify and reach individual customers with targeted advertising and promotional messages. This enables organizations to personalize their marketing efforts to specific customers, increasing the chances of a sale and building stronger customer relationships. Connectivity refers to the ability of devices and systems to communicate with each other; interactivity refers to the ability of customers to engage with brands and products through various channels; accessibility refers to the ease with which customers can access products, services, and information; and control refers to the degree of influence that customers have over the marketing process. While all of these concepts are important in modern marketing, addressability is specifically focused on the identification and targeting of customers, making it the most relevant answer to the question.

Question 14

List the various types of digital media and technologies that are available for the marketer to use in reaching consumers.

Accepted Answer

The answer of List the various types of digital media...

Question 15

Electronic media that function using digital codes are called

Accepted Answer

Electronic media that function using digital codes are called digital media. This term refers to all types of media that are created, viewed, and distributed in digital form, such as websites, social media posts, videos, podcasts, and more. This includes both paid and organic forms of digital media. The other answer choices are either too broad (digital marketing, electronic marketing, e-marketing) or too specific (digital electronics).

Question 16

Explain how consumer-generated content on digital media can be useful to marketers.

Accepted Answer

The answer of Explain how consumer-generated content on digital media...

Question 17

Define the characteristics that distinguish e-marketing from traditional marketing.

Accepted Answer

The answer of Define the characteristics that distinguish e-marketing from...

Question 18

Explain the concept "push-pull" when referring to digital marketing as a new distribution channel.

Accepted Answer

The answer of Explain the concept "push-pull" when referring to...

Question 19

Which of the following characteristics distinguish online media from traditional marketing?

Accepted Answer

Addressability, interactivity, accessibility, connectivity, and control are all characteristics that distinguish online media from traditional marketing. Online media allows for targeted advertising that can be personalized to individual users, while also providing opportunities for user interaction and engagement. Online media is also accessible across a variety of devices and allows for connectivity between users. Additionally, online marketing allows for greater control over campaigns and the ability to track and adjust strategies in real-time.

Question 20

How have digital media and social networking changed the consumer's buying behavior?

Accepted Answer

The answer of How have digital media and social networking...

Quiz 10: Digital Marketing and Social Networking