The Custom Shirt House is concerned about its declining sales,especially the reduction in the number of customers despite that its shirts have won industry awards for high quality and trend-setting styles.At the latest executive managers' meeting,everyone was blaming everyone else for the decline.After much discussion and presenting some fact-finding information,it was determined that sales relationships were the cause of most of the problems.
Required:
What may be some of the causes and how can the causes be detected if product quality is not an issue?
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