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Management Accounting for Business
Quiz 5: Pricing Decisions and Profitability Analysis
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Question 41
Essay
Johnson Company produces office equipment for 16 major buyers. Of the 16 customers, one accounts for 50 percent of the sales, with the remaining 15 accounting for the rest of the sales. The 15 smaller customers purchase equipment in roughly equal quantities. Orders placed by the smaller customers are about the same size. Data concerning Johnson's customer activity follow: Order-filling costs for Johnson Company total £270,000, and sales-force costs are £300,000. Required:
a. Determine the amount of selling costs (order-filling and sales-force costs) allocated to (1) the large customer and (2) the 15 smaller customers if these costs are allocated based on sales volume. b. Determine the amount of selling costs (order-filling and sales-force costs) allocated to (1) the large customer and (2) the 15 smaller customers if these costs are assigned using activity-based costing. c. Comment on the differences in amounts attributed to the smaller customers in requirements a and b
Question 42
Essay
Many products have a predictable profit or product life cycle. Describe the product life cycle from the marketing perspective. In addition, graph profit versus the different phases. Finally, discuss the impact of the product life cycle on products, learning effects, setups, purchasing, and marketing expenses.
Question 43
Essay
Bay Company produces boats for 11 major buyers. Of the 11 customers, one accounts for 45 percent of the sales, with the remaining ten accounting for the rest of the sales. The ten smaller customers purchase boats in roughly equal quantities. Orders placed by the smaller customers are about the same size. Data concerning Bay's customer activity follow: Order-filling costs for Bay Company total £401,500, and sales-force costs are £260,000. Required:
a. Determine the amount of selling costs (order-filling and sales-force costs) allocated to (1) the large customer and (2) the ten smaller customers if these costs are allocated based on sales volume. b. Determine the amount of selling costs (order-filling and sales-force costs) allocated to (1) the large customer and (2) the ten smaller customers if these costs are assigned using activity-based costing. c. Comment on the differences in amounts attributed to the smaller customers in requirements a and b
Question 44
Essay
Etro Company sells a product used in many manufacturing processes. The sales activity involves three activity areas: The following customer information is given:
Required: What is the profitability of customer B?
Question 45
Multiple Choice
Which of the following statements concerning target costing is NOT true?
Question 46
Essay
Nordholm Construction Company builds houses. Each job requires a bid. Nordholm's bidding policy is to estimate the costs of materials, direct labour, and subcontractor's costs. These are totaled and a markup is applied to cover overhead and profit. In the coming year, Nordholm believes it will be the successful bidder on ten jobs with the following total revenues and costs: The residual will cover overhead and profits. Required:
a. What is the markup percentage on total direct costs? b. Suppose Nordholm is asked to bid on a job with estimated direct costs of £55,000. What is the bid? If the customer complains that the profit seems pretty high, how might Nordholm counter that?
Question 47
Essay
Ellie Manufacturing Company produces three products: A, B, and C. The income statement for 2004 is as follows: The sales, contribution margin ratios, and direct fixed expenses for the three types of products are as follows:
Required: Prepare income statements segmented by products. Include a column for the entire firm in the statement.
Question 48
Essay
Discuss the limitation of profit measurement.
Question 49
Essay
The following information pertains to three different products being sold by Leone Company: Required:
a. Determine the price elasticity of demand for each of the products. b. Which products have an elastic demand? Inelastic demand?
Question 50
Multiple Choice
. Multiple Products Co. Multiple Products Co. has predicted the following costs for this year for 100,000 units: -41 Refer to Multiple Products Co. What is the markup on variable costs needed to achieve a target profit of £100,000?
Question 51
Multiple Choice
. Multiple Products Co. Multiple Products Co. has predicted the following costs for this year for 100,000 units: -Refer to Multiple Products Co. What is the markup on variable costs needed to break even?
Question 52
Multiple Choice
. Multiple Products Co. Multiple Products Co. has predicted the following costs for this year for 100,000 units: -Refer to Multiple Products Co. What is the manufacturing cost markup needed to obtain a target profit of £100,000?
Question 53
Essay
Todd Ltd. sells a product for £400 per unit. Its market share is 22 percent of the units sold. The marketing manager feels that the market share can be increased to 28 percent of the units sold with a reduction in price to £340. The product is currently earning a profit of £64 per unit. The president of Todd Ltd. feels that his company needs to maintain the same profit level per unit. The market share consists of £4,000,000 (10,000 units). Required: a. How many units does Todd Ltd. currently sell of the product? b. What is the target price per unit? c. What is the original cost per unit? d. What is the target cost per unit?
Question 54
Multiple Choice
Which of the following accurately describes the effect target costing has on the manufacturing design function?
Question 55
Essay
Vicki Johns operates a catering company. Vicki provides food and servers for parties. She also rents tables, chairs, dinnerware, glassware, and linens. Alan and Debbie Holms contacted Vicki about catering for their daughter's wedding. They have requested an open bar, hors d'oeuvres (enough for 300 people), a large wedding cake, and forty tables with linens, dinnerware, and glassware. Vicki put together the following bid: Required: Suppose that the Holmses blanch when they see the bid. Mr. Holmes suggests that they had hoped to spend no more than £3,750 or so on the party. How could Vicki work with the Holmses to achieve a target cost of that amount?
Question 56
Essay
Spencer Manufacturing Company sells a product for £200 per unit. Its market share is 18 percent of the units sold. The marketing manager feels that the market share can be increased to 25 percent of the units sold with a reduction in price to £170. The product is currently earning a profit of £32 per unit. The president of Spencer Manufacturing Company feels that his company needs to maintain the same profit level per unit. The market share consists of £2,000,000 (10,000 units). Required: a. How many pounds does Spencer Manufacturing Company currently sell of the product? b. What is the target price per unit? c. What is the original cost per unit? d. What is the target cost per unit?
Question 57
Multiple Choice
. Multiple Products Co. Multiple Products Co. has predicted the following costs for this year for 100,000 units: -Refer to Multiple Products Co. What is the markup on manufacturing costs needed to break even?