A hotel chain wants to explore whether to add or reduce the number of franchises in a city. Where should the researcher look for secondary data first?
A) local visitor's bureau
B) travel magazines
C) competitor's upcoming news sites
D) none of the above

Question

Quizplus · Accepted Answer

The local visitor's bureau is likely to have information on the current state of the hotel industry in the city, including the number of hotels and occupancy rates. This information can help the hotel chain determine if there is room for more franchises or if there is already saturation in the market. Travel magazines and competitor's upcoming news sites are less likely to provide specific and reliable data on the hotel industry in a particular city.

A Hotel Chain Wants to Explore Whether to Add or Reduce