Charming Charlie's, a lady's accessory store, wants to increase brand awareness of the latest season's colors. Their goal calls for increasing click through rate with their online advertising. The researcher needs to use________________ to achieve the company's goals.
A) behavioral targeting
B) data mining
C) database marketing
D) none of the above

Question

Quizplus · Accepted Answer

Behavioral targeting allows the researcher to reach the target audience based on their previous browsing behavior and interests. By understanding the browsing behavior of potential customers, the researcher can tailor online advertising messages more effectively to match their interests and increase the click-through rate. Therefore, behavioral targeting is the best choice to achieve the company's goals. Data mining and database marketing may also be useful, but they are not directly related to increasing click-through rates for online advertising.

Charming Charlie's, a Lady's Accessory Store, Wants to Increase Brand