Secondary data never solves a marketing problem.

Question

Quizplus · Accepted Answer

While secondary data may not always solve a marketing problem on its own, it can certainly be a useful tool in gathering information and insights that can ultimately help solve a marketing problem. Secondary data can be used to gain a greater understanding of the market, competitors, and target consumers, which can all be important factors in developing effective marketing strategies. However, primary research and other sources of information may still be necessary to fully understand and address a specific marketing problem.

Secondary Data Never Solves a Marketing Problem