Suppose a manufacturer wants to determine whether or not changing the packaging of his/her major product will bring about a change in sales.Which type of research will be most appropriate?
A)causal research
B)exploratory research
C)descriptive research
D)qualitative research
E)none of the above

Question

Quizplus · Accepted Answer

Causal research is the most appropriate type of research in this scenario because it aims to establish a cause-and-effect relationship between two variables, in this case, the packaging and sales of the product. By conducting causal research, the manufacturer can compare sales data before and after changing the packaging to determine whether the change had a significant impact on sales. This approach provides the most reliable and accurate evidence for making informed decisions about whether or not to implement packaging changes.

Suppose a Manufacturer Wants to Determine Whether or Not Changing