Question 1

Questions that are sensitive and may embarrass the respondent should be positioned at the ___________ of the survey.
A) beginning
B) middle
C) end
D) Such questions should not be asked at all.
E) None of the above are correct.

Accepted Answer

Sensitive questions should be positioned towards the end of the survey to ensure that the respondent is more comfortable with the survey questions and is more likely to provide honest and accurate answers. Asking sensitive questions at the beginning may discourage respondents from continuing the survey or answering truthfully.

Question 2

Which type of question does not allow the researcher to perform statistical analysis?
A) closed ended
B) multiple choice
C) open-ended
D) dichotomous

Accepted Answer

Open-ended questions do not provide standardized response options and therefore cannot be used for statistical analysis.

Question 3

A proper layout for a questionnaire is needed to:
A) make it attractive to the respondent.
B) elicit answers that are more carefully thought out and detailed.
C) impose standardization on the questionnaire.
D) compensate for poorly worded questions.
E) all of the above

Accepted Answer

B

Question 4

What type of question is the following? Which of the following age categories best describes your age?
____0-18 ____19-24 ____25-34 ____35 and over
A) dichotomous question
B) open-ended question
C) multiple choice question
D) scaled question
E) none of the above

Accepted Answer

The question is a multiple choice question because it offers four different options to choose from.

Question 5

"In the space below, please write down your three favorite flavors of ice cream" is an example of what type of question?
A) scaled response
B) dichotomous
C) open ended
D) closed ended
E) none of the above

Accepted Answer

The answer of "In the space below, please write down...

Question 6

A screening question is used to:
A) identify the right type of question for the final questionnaire.
B) check for respondent bias.
C) identify appropriate respondents for the survey.
D) both (b) and (c)
E) none of the above

Accepted Answer

The answer of A screening question is used to:
A) identify...

Question 7

Which of the following is not a true statement concerning questionnaire development and the Internet?
A) It can be used to facilitate questionnaire development.
B) There is specialized software for online questionnaire development and implementation.
C) Questionnaires can be delivered to potential respondents via email.
D) Questionnaires can be posted on the market researcher's website.
E) All of the above are true.

Accepted Answer

All of the statements are true. The Internet can be a valuable tool for questionnaire development, as it allows for easy delivery and implementation of questionnaires through email or a website. Specialized software exists to aid in the development of online questionnaires.

Question 8

"Do you own a cell phone? ____YES ____NO" is an example of which type of question format?
A) scaled response
B) dichotomous
C) open ended
D) closed ended
E) none of the above

Accepted Answer

The answer of "Do you own a cell phone? ____YES...

Question 9

Which of the following is not characteristic of open-ended questions?
A) ease of coding and tabulation of results
B) respondents get to reply in their own words
C) answers based on respondent's frame of reference
D) can be used to interpret closed-ended questions
E) all of the above are characteristic of open-ended questions

Accepted Answer

Open-ended questions are not easy to code and tabulate because they require qualitative analysis of the responses rather than quantitative counting. Therefore, option A is not characteristic of open-ended questions.

Question 10

It is important for surveys to include supervisor's instructions in order to assist the _______.
A) client
B) field services firm
C) respondent
D) none of the above

Accepted Answer

The answer of It is important for surveys to include...

Question 11

Which of the following is an incorrect statement concerning questionnaire layout?
A) Position threatening or sensitive questions last.
B) Allow plenty of space for open-ended questions.
C) Always place demographics questions at the beginning.
D) Position questions that require the most effort in the middle.
E) None of the above is an incorrect statement.

Accepted Answer

It is not necessary to always place demographics questions at the beginning of the questionnaire. The placement of demographics questions can vary based on the purpose and design of the questionnaire.

Question 12

When a question has only two possible choices, it is referred to as a _____________question.
A) dichotomous
B) qualitative
C) multiple choice
D) scaled-response
E) none of the above

Accepted Answer

A dichotomous question is one that presents two possible options or choices, such as yes or no. It is a common format of question used in surveys, quizzes, and polls.

Question 13

Which of the following questions potentially biases the respondents?
A) "We are conducting a study concerning the high quality of First National Bank services"
B) "Do you shop at a lower class store like Wal-Mart?"
C) "How satisfied are you with McDonald's food quality and location?"
D) (a) and (b)
E) all of the above

Accepted Answer

The answer of Which of the following questions potentially biases...

Question 14

The pretest of a questionnaire would not be done for:
A) getting the respondent's reaction to the questionnaire.
B) checking for the appropriateness of the sample of respondents.
C) checking for misinterpretations by respondents.
D) checking for potentially biasing questions.
E) All of the above would be part of a pretest.

Accepted Answer

The answer of The pretest of a questionnaire would not...

Question 15

Which type of question would be located in the screener?
A) transitional
B) warm up
C) demographic
D) qualifying
E) none of the above

Accepted Answer

The answer of Which type of question would be located...

Question 16

Which of the following is not specifically part of the questionnaire evaluation process?
A) evaluating questionnaire length
B) the necessity of each of the questions
C) getting approval from a client
D) whether questions are needed to accomplish research objectives
E) All are part of the questionnaire evaluation process.

Accepted Answer

While getting approval from a client is an important step before conducting any research, it is not specifically part of the questionnaire evaluation process. The other options - evaluating questionnaire length, the necessity of each question, and determining whether questions are needed to accomplish research objectives - are all important parts of the questionnaire evaluation process. Therefore, the correct answer is C.

Question 17

Which of the following is not characteristic of the questionnaire?
A) formalized schedule for collecting data
B) a unique control device in the data collection process
C) survey instrument
D) set of questions designed to generate data for specific objectives
E) All are characteristic of the questionnaire.

Accepted Answer

All the options listed are characteristic of the questionnaire. A questionnaire is a formalized schedule for collecting data, acts as a unique control device in the data collection process, is considered a survey instrument, and consists of a set of questions designed to generate data for specific objectives.

Question 18

Which of the following is a reason for increased costs of survey research?
A) premature termination of the interview
B) adding a security screener
C) trying to reach a qualified respondent
D) None of the above are reasons for increased costs of survey research.
E) All of the above are reasons for increased costs of survey research.

Accepted Answer

All of the options given can lead to increased costs of survey research. Premature termination of an interview can lead to the need for more interviews to be conducted, adding a security screener requires additional resources, and trying to reach a specific target audience can require more time and efforts.

Question 19

Probing is especially important when using:
A) dichotomous questions.
B) open-ended questions.
C) closed ended questions.
D) multiple choice questions.
E) none of the above

Accepted Answer

Probing is most important when using open-ended questions because they allow for more diverse and detailed responses, but the respondent may not provide all the necessary information unless prompted or asked to elaborate further. Probing can help to clarify and gather more information, making the response more valuable.

Question 20

"First National Bank is….. progressive ____|____|____|____|____ backward" is which of the following question formats?
A) scaled response
B) dichotomous
C) open ended
D) closed ended
E) none of the above

Accepted Answer

This question format is a scaled response as it presents a range of options from progressive to backward that can be rated on a numerical or qualitative scale.

Quiz 10: Questionnaire Design

Questions that are sensitive and may embarrass the respondent should be positioned at the ___________ of the survey.

Which type of question does not allow the researcher to perform statistical analysis?

A proper layout for a questionnaire is needed to:

What type of question is the following? Which of the following age categories best describes your age? 0-18 19-24 25-34 35 and over

"In the space below, please write down your three favorite flavors of ice cream" is an example of what type of question?

A screening question is used to:

Which of the following is not a true statement concerning questionnaire development and the Internet?

"Do you own a cell phone? YES NO" is an example of which type of question format?

Which of the following is not characteristic of open-ended questions?

It is important for surveys to include supervisor's instructions in order to assist the _______.

Which of the following is an incorrect statement concerning questionnaire layout?

When a question has only two possible choices, it is referred to as a _____________question.

Which of the following questions potentially biases the respondents?

The pretest of a questionnaire would not be done for:

Which type of question would be located in the screener?

Which of the following is not specifically part of the questionnaire evaluation process?

Which of the following is not characteristic of the questionnaire?

Which of the following is a reason for increased costs of survey research?

Probing is especially important when using:

"First National Bank is….. progressive |||| backward" is which of the following question formats?