SCENARIO 10-5
Johnson Farm Products is expanding its traditional business with farmers to now include home gardeners.You are one of the regional sales managers for the company.This change has not been met with enthusiasm by the company's salespeople,who have had good long-term relationships with the farmers in the are
You know that the change will be difficult if you cannot get cooperation from the salespeople and enthusiasm from the farmers.

-Referring to SCENARIO 10-5,you have brought in a demographer to explain the changing nature of the area to the salespeople.You are attempting to overcome resistance to change through the use of

Question

SCENARIO 10-5
Johnson Farm Products is expanding its traditional business with farmers to now include home gardeners.You are one of the regional sales managers for the company.This change has not been met with enthusiasm by the company's salespeople,who have had good long-term relationships with the farmers in the are
You know that the change will be difficult if you cannot get cooperation from the salespeople and enthusiasm from the farmers.

-Referring to SCENARIO 10-5,you have brought in a demographer to explain the changing nature of the area to the salespeople.You are attempting to overcome resistance to change through the use of

Quizplus · Accepted Answer

By bringing in a demographer to explain the changing nature of the area, the salespeople are being educated and communicated with about the need for the change. This is an example of overcoming resistance to change through education and communication.

SCENARIO 10-5 Johnson Farm Products Is Expanding Its Traditional Business with Farmers