When an executive at American Airlines interviews the airline's flight attendants in an attempt to determine how customer service on the airline can be improved,this is an example of a(n):
A)secondary data analysis.
B)experience survey.
C)focus group.
D)case analysis.
E)longitudinal study.

Question

Quizplus · Accepted Answer

An experience survey is a type of primary data collection method that seeks to understand customers' experiences with a product or service. In this case, the executive is interviewing the flight attendants to gain insights into how the airline can improve customer service, which is an example of an experience survey. Secondary data analysis involves analyzing data that has already been collected by someone else, while a focus group involves a group discussion among a selected set of participants. A case analysis typically involves analyzing a specific business situation, and a longitudinal study involves collecting data over a period of time to identify trends and changes.

When an Executive at American Airlines Interviews the Airline's Flight