When McDonald's conducts an in-depth discussion for 90 minutes with eight of its current customers in a group discussion led by a moderator to try to come up with new menu offerings that would be of interest to these customers,this type of research is:
A)secondary data analysis.
B)an experiment.
C)focus group research.
D)a descriptive study.
E)a case analysis.

Question

Quizplus · Accepted Answer

This is because the research method described involves conducting a group discussion with current customers to gain insights into their preferences for new menu offerings, which is a classic example of a focus group research. A focus group is a form of qualitative research where a small, diverse group of individuals is brought together to discuss a particular topic and provide their opinions and insights.

When McDonald's Conducts an In-Depth Discussion for 90 Minutes with Eight