Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.

Through its e-commerce initiative,Swimco is transitioning from local to national in its market position.What type of strategy is Swimco adopting?
A) restructuring
B) divestiture
C) business
D) growth

Question

Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.
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Through its e-commerce initiative,Swimco is transitioning from local to national in its market position.What type of strategy is Swimco adopting?
A) restructuring
B) divestiture
C) business
D) ​growth

Quizplus · Accepted Answer

Swimco is adopting a growth strategy by expanding its market from local to national through its e-commerce initiative.

Swimco Swimco Is a Beach- and Resort-Wear Retailer Based in Calgary,Alberta,with