The process of learning a new conditioned response that is incompatible with a previously learned response is called:

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Counterconditioning involves learning a new response that is incompatible with a previously learned response. This is usually done by pairing the previously conditioned stimulus with a new, positive or neutral stimulus. This process can be used to treat a variety of conditions, including phobias and addictions. Aversive conditioning involves pairing a negative stimulus with a behavior to decrease the likelihood of that behavior, while extinction involves removing the previously learned association between a stimulus and a response through repeated presentation of the stimulus without the reinforcement that previously came with it. Cognitive reorganization is not a commonly used term in psychology and is not related to the process described in this question.

The Process of Learning a New Conditioned Response That Is