Question 1

As Bill enters the store he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants.He has made a(n)________ decision.
A) rational
B) emotional
C) illogical
D) subjective
E) logical

Accepted Answer

emotional

Question 2

When you obtain your first job after graduation,your new income may let you purchase items that were once too expensive.You would be in what stage of the consumer buying process?
A) Purchase decision
B) Information seeking
C) Evaluation of alternatives
D) Post-purchase evaluation
E) Problem/need recognition

Accepted Answer

Problem/need recognition

Question 3

Rob has decided to buy a new computer based on the relatively low costs,the features he can get,the warranty that comes with the computer,and the overall usefulness it will provide.He has made his decision based on
A) rational motives.
B) irrational motives.
C) subjective motives.
D) analytical motives.
E) emotional motives.

Accepted Answer

rational motives.

Question 4

To help you decide which new suit to purchase for your job interview,you ask a trusted friend to give you her opinion on each of the suits you're looking at.You are in the ________ stage of the consumer buying process.
A) post-purchase evaluation
B) purchase decision
C) evaluation of alternatives
D) information seeking
E) problem recognition

Accepted Answer

evaluation of alternatives

Question 5

You are checking out some stores to see what they have in personal computers.You also are reviewing Consumer Reports and several computer magazines.You are in the ________ stage.
A) problem recognition
B) post-purchase evaluation
C) evaluation of alternatives
D) purchase decision
E) information seeking

Accepted Answer

information seeking

Question 6

Boilers Inc.sells 100% of its boilers to churches to improve their energy efficiency and to decrease their heating costs.The company is involved in
A) charitable marketing.
B) industrial marketing.
C) consumer marketing.
D) quality assurance marketing.
E) institutional marketing.

Accepted Answer

institutional marketing.

Question 7

If you are in the market for a new set of skis,you probably have some idea of who provides the best skis and how they differ.You may have accumulated some of this knowledge during the information-seeking stage and combined it with what you knew before.The next stage for you is to
A) evaluate alternatives.
B) seek information.
C) buy a new pair of skis.
D) recognize the problem.
E) conduct a post-purchase evaluation.

Accepted Answer

evaluate alternatives.

Question 8

On the first day of your new job,you notice that your wardrobe is not up to company standards.You are at the ________ stage of the consumer buying process.
A) problem recognition
B) purchase decision
C) post-purchase evaluation
D) information seeking
E) evaluation of alternatives

Accepted Answer

problem recognition

Question 9

Michael decides that he cannot afford the cost of a new set of tires for his car until after payday.Which stage of the consumer buying process is evident?
A) Problem recognition
B) Evaluation of alternatives
C) Purchase decision
D) Information seeking
E) Post-purchase evaluation

Accepted Answer

Purchase decision

Question 10

Which of the following is correct with regard to rational and emotional purchase motives?
A) Emotional purchase motives generally lead to post-purchase unhappiness.
B) Rational motives are normally used for industrial goods purchases,while emotional motives are normally used for consumer goods purchases.
C) Research shows that rational motives are more commonly used by men,while emotional motives are more commonly used by women.
D) Emotional motives are used when purchasing services,while rational motives are used when purchasing goods.
E) None of these.

Accepted Answer

None of these.

Question 11

As you are driving down the road in your new Chevrolet,you notice that a new Ford has stopped beside the road and has its hazard lights blinking.You smile but decide to stop anyway to help out.You are in the ________ stage of the consumer buying process.
A) problem recognition
B) information seeking
C) purchase decision
D) evaluation of alternatives
E) post-purchase evaluation

Accepted Answer

post-purchase evaluation

Question 12

Westminster Office Products buys paper products from Boise Cascade for sale in its retail stores.Westminster Office Products purchases paper products in the ________ market.
A) retail
B) government
C) industrial
D) reseller
E) institutional

Accepted Answer

reseller

Question 13

Before making your final decision on that new computer,you write down all the features,prices,and warranties of the different products you've seen.You are in the ________ stage of the consumer buying process.
A) problem recognition
B) post-purchase evaluation
C) purchase decision
D) information seeking
E) evaluation of alternatives

Accepted Answer

evaluation of alternatives

Question 14

As you go to the store to buy your new professional suit,you consider what ties and shirts would go well with it.You are in the ________ stage of the consumer buying process.
A) evaluation of alternatives
B) purchase decision
C) problem recognition
D) post-purchase evaluation
E) information seeking

Accepted Answer

purchase decision

Question 15

Needing some new clothes,you ask one of your co-workers where he shops.That evening you check the newspapers for sales.You are in the ________ stage of the consumer buying process.
A) information seeking
B) post-purchase evaluation
C) problem recognition
D) purchase decision
E) evaluation of alternatives

Accepted Answer

information seeking

Question 16

You and your spouse decide that the sports car you currently own is not going to be suitable for travelling with your new baby,Amy.You are in what stage of the consumer buying process?
A) Purchase decision
B) Post-purchase evaluation
C) Problem recognition
D) Information seeking
E) evaluation of alternatives

Accepted Answer

Problem recognition

Question 17

________ marketing,also known as buzz marketing,can be beneficial,but it can also be the most devastating since the business cannot control it.
A) Brand loyalty
B) Special events
C) Word of mouth
D) Billboard
E) Celebrity

Accepted Answer

Word of mouth

Question 18

An individual's motivations,perceptions,ability to learn,and attitudes are part of which influence in consumer behaviour?
A) Personal
B) Social
C) Cultural
D) Past experience
E) Psychological

Accepted Answer

Psychological

Question 19

Which is a rational motive for the decision to make a purchase?
A) A purchase that is based on motives such as aesthetics or sociability
B) Purchasing a pair of slacks because your friend looks great wearing the same kind of slacks
C) An evaluation of the attributes of the product,for example,cost,quality,usefulness
D) A decision to buy chewing gum while waiting in the checkout line
E) Purchasing a chocolate milkshake because you like the taste

Accepted Answer

An evaluation of the attributes of the product,for example,cost,quality,usefulness

Question 20

The Delivery Company has an extensive distribution network in Canada.They buy products directly from manufacturers and distribute them to small retailers at a nominal mark-up.What market do they belong to?
A) Institutional market
B) Demand driven market
C) Industrial market
D) Primary market
E) Reseller market

Accepted Answer

Reseller market

Quiz 15: Understanding Marketing Processes and Consumer Behaviour

As Bill enters the store he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants.He has made a(n) ________ decision.

When you obtain your first job after graduation,your new income may let you purchase items that were once too expensive.You would be in what stage of the consumer buying process?

Rob has decided to buy a new computer based on the relatively low costs,the features he can get,the warranty that comes with the computer,and the overall usefulness it will provide.He has made his decision based on

To help you decide which new suit to purchase for your job interview,you ask a trusted friend to give you her opinion on each of the suits you're looking at.You are in the ________ stage of the consumer buying process.

You are checking out some stores to see what they have in personal computers.You also are reviewing Consumer Reports and several computer magazines.You are in the ________ stage.

Boilers Inc.sells 100% of its boilers to churches to improve their energy efficiency and to decrease their heating costs.The company is involved in

If you are in the market for a new set of skis,you probably have some idea of who provides the best skis and how they differ.You may have accumulated some of this knowledge during the information-seeking stage and combined it with what you knew before.The next stage for you is to

On the first day of your new job,you notice that your wardrobe is not up to company standards.You are at the ________ stage of the consumer buying process.

Michael decides that he cannot afford the cost of a new set of tires for his car until after payday.Which stage of the consumer buying process is evident?

Which of the following is correct with regard to rational and emotional purchase motives?

As you are driving down the road in your new Chevrolet,you notice that a new Ford has stopped beside the road and has its hazard lights blinking.You smile but decide to stop anyway to help out.You are in the ________ stage of the consumer buying process.

Westminster Office Products buys paper products from Boise Cascade for sale in its retail stores.Westminster Office Products purchases paper products in the ________ market.

Before making your final decision on that new computer,you write down all the features,prices,and warranties of the different products you've seen.You are in the ________ stage of the consumer buying process.

As you go to the store to buy your new professional suit,you consider what ties and shirts would go well with it.You are in the ________ stage of the consumer buying process.

Needing some new clothes,you ask one of your co-workers where he shops.That evening you check the newspapers for sales.You are in the ________ stage of the consumer buying process.

You and your spouse decide that the sports car you currently own is not going to be suitable for travelling with your new baby,Amy.You are in what stage of the consumer buying process?

________ marketing,also known as buzz marketing,can be beneficial,but it can also be the most devastating since the business cannot control it.

An individual's motivations,perceptions,ability to learn,and attitudes are part of which influence in consumer behaviour?

Which is a rational motive for the decision to make a purchase?

The Delivery Company has an extensive distribution network in Canada.They buy products directly from manufacturers and distribute them to small retailers at a nominal mark-up.What market do they belong to?