Yummy Snacks Inc.,a leading snack manufacturer in Mexico,has all its snacks catering to local taste buds.It has recently expanded their presence in the U.S.and other countries,especially at places with sizable Mexican communities.What is the competitive strategy adopted by Yummy Snacks?

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Quizplus · Accepted Answer

Yummy Snacks is adopting the extender competitive strategy by expanding their presence in new markets, such as the U.S. and other countries with sizable Mexican communities. However, they are still catering to local Mexican taste buds, which aligns with their current product offerings.