Match each definition to the corresponding term.
-_____ is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives.
A) planning
B) marketing planning
C) strategic planning
D) tactical planning
E) cash cows
F) first mover strategy
G) SWOT analysis
H) strategic window
I) marketing mix
J) product strategy
K) strategic business units
L) Porter's Five Forces
M) marketing strategy
N) dogs
O) stars
P) annual growth rate
Correct Answer:
Verified
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