Match each definition to the corresponding term.
-The _____ process involves implementing planning activities devoted to achieving marketing objectives.

Question

Quizplus · Accepted Answer

Marketing planning is the process of implementing planning activities devoted to achieving marketing objectives.

Answer: C
 Strategic planning involves the long-term planning activities designed to achieve the overall objectives of the organization.

Answer: D
 Tactical planning is the process of creating specific action plans that implement the broader strategic plans.

Answer: I
 The marketing mix refers to the specific set of tactics that a company uses to promote its product or service, including pricing, product features, distribution channels, and promotional activities.

Answer: M
 Marketing strategy refers to a company's overall plan for reaching its target audience and achieving its marketing objectives.

Answer: J
 Product strategy involves decisions about product design, features, branding, and other features that affect how the product is perceived in the marketplace.

Answer: K
 Strategic business units (SBUs) are individual business units within a larger company that have their own strategy and goals.

Answer: L
 Porter's Five Forces is a framework for analyzing the competitive environment of an industry, including factors such as the bargaining power of suppliers and buyers, the threat of new entrants, and the threat of substitute products.

Answer: O
 Stars are products that have a high market share and high growth potential.

Answer: N
 Dogs are products that have a low market share and low growth potential.

Answer: E
 Cash cows are products that have a high market share but low growth potential.

Answer: P
 Annual growth rate is a measure of how much a company's revenue or other key metrics are increasing or decreasing on an annual basis.

Match Each Definition to the Corresponding Term