Match Each Definition to the Corresponding Term

Match each definition to the corresponding term.
-_____ is a review that helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.

A) planning
B) marketing planning
C) strategic planning
D) tactical planning
E) cash cows
F) first mover strategy
G) SWOT analysis
H) strategic window
I) marketing mix
J) product strategy
K) strategic business units
L) Porter's Five Forces
M) marketing strategy
N) dogs
O) stars
P) annual growth rate