Match each definition to the corresponding term.
-Limited periods during which the key requirements of a market and the resources and skills of an organization best fit together are called the _____.
A) planning
B) marketing planning
C) strategic planning
D) tactical planning
E) cash cows
F) first mover strategy
G) SWOT analysis
H) strategic window
I) marketing mix
J) product strategy
K) strategic business units
L) Porter's Five Forces
M) marketing strategy
N) dogs
O) stars
P) annual growth rate
Correct Answer:
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