Question 1

Crowdtrail is a tool used by marketers to evaluate their social media presence by tracking and evaluating users' influence across various virtual communities.It provides information regarding the number of clicks on a company's website and also helps in measuring the total reach,frequency,engagement,and other factors.Crowdtrail is an example of a _____.

Accepted Answer

Crowdtrail is a social media analytics tool used by marketers to evaluate their social media presence. It tracks and evaluates users' influence across various virtual communities and provides information regarding the number of clicks on a company's website, the total reach, frequency, engagement, and other factors.

Question 2

MATCH
-Websites such as Facebook and LinkedIn that provide virtual communities through which people can share information,post opinions,and increase their circle of online friends are referred to as _____.

Accepted Answer

Social networking sites are online platforms that allow individuals to create virtual communities and connect with others by sharing information and opinions.

Answer: K 
 Social media is a broader term that encompasses social networking sites, as well as other online platforms and tools that enable people to create, share, and exchange content and ideas.

Answer: Q 
 Social media platforms are online tools that facilitate the creation and sharing of user-generated content, such as social networking sites, microblogs, and bookmarking sites.

Question 3

Who among the following is responsible for online public relations and management of the brand over social media sites?

Accepted Answer

The answer of Who among the following is responsible for...

Question 4

A(n)_____ is software that enables users to communicate with each other online.

Accepted Answer

Social media tools are software that enables users to communicate with each other online.

Question 5

​You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s)does he make?

Accepted Answer

Online reviews on social media significantly influence purchase decisions, and consumers often rely on social media throughout the entire buying process, including making final decisions.

Question 6

Stinson's,a chain of luxury department stores,uses a unique two-dimensional code on pamphlets and brochures that can be read by mobile phones with cameras.These codes provide detailed information regarding the products available in the store along with their prices.Which of the following are being used by Stinson's in the above scenario?

Accepted Answer

Stinson's is using QR codes, which are a type of two-dimensional code that can be read by mobile phones with cameras. These codes provide information about the products available in the store along with their prices.

Question 7

The rate of revenues received for every dollar spent on an expense is known as _____.

Accepted Answer

The rate of revenues received for every dollar spent on an expense is a measure of return on investment (ROI). This indicates the efficiency of an investment by showing how much revenue is generated for every dollar of expense incurred.

Question 8

​A consultant has offered to help your team build mobile apps.She starts by explaining QR codes.Which of the following points does she make?

Accepted Answer

Some mobile phones have dedicated QR readers, and QR stands for Quick Response.

Question 9

Which of the following sections of a social media marketing plan covers the statements of goals and strategies,target audience,budget and the returns as well as the methods for monitoring,measuring,and managing the marketing campaign?

Accepted Answer

The section that covers the statements of goals and strategies, target audience, budget, and methods for monitoring, measuring, and managing the marketing campaign is typically found in the body of the social media marketing plan. This section is where the detailed plan is outlined, and it is where marketers provide specific information about how they will accomplish their objectives. The overview of the plan and executive summary provide a high-level view of the marketing strategy, while the competitive analysis looks at the strengths and weaknesses of the competition.

Question 10

Badoo is a global,multilingual,social media platform that provides an opportunity for its members to meet new people in their locality,share daily activities,and post opinions on different topics.Badoo is a type of _____.

Accepted Answer

Badoo fits the definition of a social networking site as it allows users to connect with others, share content, and communicate with each other.

Question 11

​Unfortunately,some of the bread used in your sandwich shop turned out to be stale.Many customers complained by posting nasty comments online.Which of the following responses is (are)appropriate?

Accepted Answer

Deleting comments or ignoring them can make the situation worse as customers may feel ignored or unheard. However, deleting comments that are obscene or profane is appropriate as they violate community guidelines. It's essential to respond to comments, be it positive or negative, as it shows that the business is listening to its customers and trying to improve their experience. Responding to comments from loyal customers is good, but it's equally important to address the concerns of dissatisfied customers to prevent them from leaving negative feedback or switching to a competitor.

Question 12

MATCH
-A(n)_____ is a type of software or technology that allows users to build,integrate,or facilitate a community,interaction among users,and user generated content.

Accepted Answer

A social media platform is the software or technology that allows users to build, integrate, or facilitate a community, interaction among users, and user-generated content. Examples of social media platforms include Facebook, Twitter, and LinkedIn.

Answer: B
 Social networking sites are a type of social media platform that allows users to connect with each other, share content, and interact with each other. Examples of social networking sites include Facebook, LinkedIn, and Instagram.

Answer: E
 An online forum is a type of social media platform where users can post messages and discuss various topics with each other. Examples of online forums include Reddit and Stack Overflow.

Question 13

MATCH
-A(n)_____ is a software that enables users to communicate with each other online.

Accepted Answer

The answer of MATCH
-A(n)_____ is a software that enables users...

Question 14

​When the term social media is mentioned,most consumers immediately think of Facebook.However,social media is actually a collection of different forms of online or electronic communication that enable users to exchange ideas,information,messages and other content online.Suppose that you are a marketing professional and you want you expand your company's use of social media to build and enhance your relationships with your customers.More specifically,you would like to create a community of users of your products so they can share ideas and your firm can maintain an ongoing dialogue with them.In order to accomplish this,you would build which of the following?

Accepted Answer

To create a community of users and maintain an ongoing dialogue with them, a social media platform would be the best choice. This would allow for a range of interactions, such as sharing content and ideas, commenting, and messaging, among other features. A social media commerce site would focus more on buying and selling products, while a social media bookmarking site would be centered on saving and sharing links to content. A social media ratings site would be more focused on rating and reviewing products or services, and a social media news site would primarily provide news articles and updates.

Question 15

​To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be ___________.The last phase of the plan should be _______________.

Accepted Answer

Goal setting should be the first phase of the campaign, as it sets the foundation for the rest of the plan. The last phase should be measurement, as it allows the firm to evaluate the success of the campaign and make adjustments for future efforts.

Question 16

MATCH
-The term _____ refers to different forms of electronic communication through which users can create online communities to exchange information,ideas,messages,and other content.

Accepted Answer

The term "social media" refers to different forms of electronic communication through which users can create online communities to exchange information, ideas, messages, and other content.

Answer: B
 Social networking sites are a type of social media platform that enable users to connect with friends, family, and other individuals or groups with similar interests or backgrounds.

Answer: E
 Online forums are another type of social media platform that allow users to participate in discussions on a specific topic or theme.

Answer: I
 Microblogs are a type of social media platform that allow users to share short updates or messages with their followers. Examples include Twitter and Instagram.

Answer: N
 Bookmarking sites allow users to save and share links to web pages that they find interesting or useful. Examples include Pinterest and Flipboard.

Answer: Q
 Social media platforms are tools or websites that enable users to create, share, and interact with content online. Examples include Facebook, Twitter, and LinkedIn.

Question 17

Which of the following is an example of a bookmarking site?

Accepted Answer

Bookmarking sites are sites that allow users to save and organize links to their favorite websites. Linkswarm.com fits this description as it allows users to save and manage links to their favorite websites. The other options listed do not fit the definition of a bookmarking site.

Question 18

​You have recently taken over responsibility for your firm's social media marketing strategy.You believe your chances for success will be enhanced if you follow a structured approach to developing the strategy.In the past,using the traditional six-step approach to developing a social media strategy has worked well for you.You are inclined to stay with the same process as you develop your firm's strategy.Since you believe in the process,which of the following guidelines will you follow as you set goals for the strategy?

Accepted Answer

A clear set of goals will provide direction and focus for the strategy development process. Without goals, it will be difficult to measure the success of the strategy and determine if it is achieving its intended outcomes. Goals should be specific, measurable, achievable, relevant, and time-bound, and should align with the overall business objectives of the firm. Vague goals or goals that are not constrained by the firm's social media policies may lead to confusion or unintended consequences. Goals should also take into account which social media platforms are most relevant for the target audience and the firm's industry.

Question 19

The individual who creates and oversees the look and feel of an online community,Facebook page,or other branded content for a particular company is called a(n)_____.

Accepted Answer

The answer of The individual who creates and oversees the...

Question 20

​Jon is in charge of measuring the impact of his firm's social media plan.For which of the following tasks is he likely to be responsible?

Accepted Answer

Jon is responsible for assessing the impact of the social media plan, which includes tasks such as measuring awareness, calculating the company's share of voice, and gauging the level of target audience involvement with the company. On the other hand, responding to online criticism and deciding when to use Facebook and Instagram are tasks typically assigned to social media managers or content creators.

Quiz 4: Social Media: Living in the Connected World

MATCH -Websites such as Facebook and LinkedIn that provide virtual communities through which people can share information,post opinions,and increase their circle of online friends are referred to as _____.

Who among the following is responsible for online public relations and management of the brand over social media sites?

A(n) _____ is software that enables users to communicate with each other online.

You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s) does he make?

The rate of revenues received for every dollar spent on an expense is known as _____.

A consultant has offered to help your team build mobile apps.She starts by explaining QR codes.Which of the following points does she make?

Which of the following sections of a social media marketing plan covers the statements of goals and strategies,target audience,budget and the returns as well as the methods for monitoring,measuring,and managing the marketing campaign?

Badoo is a global,multilingual,social media platform that provides an opportunity for its members to meet new people in their locality,share daily activities,and post opinions on different topics.Badoo is a type of _____.

Unfortunately,some of the bread used in your sandwich shop turned out to be stale.Many customers complained by posting nasty comments online.Which of the following responses is (are) appropriate?

MATCH -A(n) _____ is a type of software or technology that allows users to build,integrate,or facilitate a community,interaction among users,and user generated content.

MATCH -A(n) _____ is a software that enables users to communicate with each other online.

To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be _.The last phase of the plan should be _____.

MATCH -The term _____ refers to different forms of electronic communication through which users can create online communities to exchange information,ideas,messages,and other content.

Which of the following is an example of a bookmarking site?

The individual who creates and oversees the look and feel of an online community,Facebook page,or other branded content for a particular company is called a(n) _____.

Jon is in charge of measuring the impact of his firm's social media plan.For which of the following tasks is he likely to be responsible?

Quiz 4: Social Media: Living in the Connected World

MATCH -Websites such as Facebook and LinkedIn that provide virtual communities through which people can share information,post opinions,and increase their circle of online friends are referred to as _____.

Who among the following is responsible for online public relations and management of the brand over social media sites?

A(n) _____ is software that enables users to communicate with each other online.

​You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s) does he make?

The rate of revenues received for every dollar spent on an expense is known as _____.

​A consultant has offered to help your team build mobile apps.She starts by explaining QR codes.Which of the following points does she make?

Which of the following sections of a social media marketing plan covers the statements of goals and strategies,target audience,budget and the returns as well as the methods for monitoring,measuring,and managing the marketing campaign?

Badoo is a global,multilingual,social media platform that provides an opportunity for its members to meet new people in their locality,share daily activities,and post opinions on different topics.Badoo is a type of _____.

​Unfortunately,some of the bread used in your sandwich shop turned out to be stale.Many customers complained by posting nasty comments online.Which of the following responses is (are) appropriate?

MATCH -A(n) _____ is a type of software or technology that allows users to build,integrate,or facilitate a community,interaction among users,and user generated content.

MATCH -A(n) _____ is a software that enables users to communicate with each other online.

​To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be ___________.The last phase of the plan should be _______________.

MATCH -The term _____ refers to different forms of electronic communication through which users can create online communities to exchange information,ideas,messages,and other content.

Which of the following is an example of a bookmarking site?

The individual who creates and oversees the look and feel of an online community,Facebook page,or other branded content for a particular company is called a(n) _____.

​Jon is in charge of measuring the impact of his firm's social media plan.For which of the following tasks is he likely to be responsible?

You know that your customers use social media to learn about your product and to conduct research about it.But you don't believe they use social media to make final purchase decisions.A coworker says you're wrong.What argument(s) does he make?

A consultant has offered to help your team build mobile apps.She starts by explaining QR codes.Which of the following points does she make?

Unfortunately,some of the bread used in your sandwich shop turned out to be stale.Many customers complained by posting nasty comments online.Which of the following responses is (are) appropriate?

To be most effective,a firm's social media marketing campaign should be well-structured,and it should include a number of key phases.The first phase of the campaign should be _.The last phase of the plan should be _____.

Jon is in charge of measuring the impact of his firm's social media plan.For which of the following tasks is he likely to be responsible?