Kathy is a summer intern who is eager to take on new challenges in the e-marketing department.Unfortunately,she lacks experience.When told to analyze competitors' marketing websites,she confuses them with corporate websites.Kathy should have focused on competitive websites that are primarily intended to:
A)increase company visibility
B)promote company offerings
C)increase purchases by visitors
D)provide company information

Question

​Kathy is a summer intern who is eager to take on new challenges in the e-marketing department.Unfortunately,she lacks experience.When told to analyze competitors' marketing websites,she confuses them with corporate websites.Kathy should have focused on competitive websites that are primarily intended to:
A)​increase company visibility
B)​promote company offerings
C)​increase purchases by visitors
D)​provide company information

Quizplus · Accepted Answer

Competitive websites in e-marketing are primarily intended to increase purchases by visitors, as they focus on converting traffic into sales and gaining a competitive edge in the market.

​Kathy Is a Summer Intern Who Is Eager to Take

Kathy Is a Summer Intern Who Is Eager to Take