Question 1

A _____ is a Web page anyone can edit,so that a reader can,in addition to asking questions or posting comments,actually make changes to the Web page.

Accepted Answer

A wiki is a type of website or Web page that allows users to add, modify, or delete its content via a Web browser using a simplified markup language or a rich-text editor. Unlike a blog or news feed, a wiki is not solely managed by an individual or team, but rather allows anyone to contribute and collaborate on the content. Tweeting refers to posting short messages on Twitter, which do not allow for collaborative editing, making it an inappropriate choice.

Question 2

The click-through rate is a measure of the:

Accepted Answer

The click-through rate (CTR) is the percentage of people who see an ad or banner and click on it. Therefore, option C - percentage of people presented with a banner ad who click on it - is the best choice. The other options do not accurately reflect what the CTR measures.

Question 3

According to the text,which of the following factors has led to increased use of the Internet for making purchases by consumers in China?

Accepted Answer

The availability of local online payment systems has facilitated easier and more secure transactions, encouraging consumers in China to make more purchases online.

Question 4

CallowayGolf.com is a popular website for consumers who enjoy golf and are seeking information about the products and/or those who wish to order directly from the website.CallowayGolf.com notices that its _______ is relatively low with very few visitors actually purchasing from the website.However,it believes the website is effective for ______ shoppers who typically visit locally-owned golf retailers to sample the clubs and make a purchase.

Accepted Answer

The low number of visitors actually purchasing from the website indicates a low conversion rate. The website is still considered effective for web-to-store shoppers because they are using the website to research and compare products before coming to a local store to make a purchase. The term "web-to-store" refers to the process of online research leading to an in-store purchase.

Question 5

Josh is interested in mountain biking and regularly visits a specialized online service that provides information on various topics related to mountain biking.Josh is most likely to be visiting a(n):

Accepted Answer

An electronic bulletin board is a type of online service or platform that allows users to share information and communicate with each other on specific topics. It is likely that Josh is visiting an electronic bulletin board dedicated to mountain biking, where he can access information and connect with others who share his interests. Corporate websites and electronic storefronts typically focus on promoting products or services, while podcasts are audio programs that may or may not be related to a specific topic.

Question 6

The process of encoding data for security purposes is called _____.

Accepted Answer

Encoding data for security purposes is called encryption. The other options are not related to encoding data for security purposes. Authorization refers to giving someone permission to access something, authentication is the process of verifying someone's identity, and randomization refers to generating randomness.

Question 7

_________ make up the majority of online shoppers.​

Accepted Answer

Multiple studies have shown that women make up the majority of online shoppers, with some reports indicating that they account for as much as 70% of all online purchases.

Question 8

​Kathy is a summer intern who is eager to take on new challenges in the e-marketing department.Unfortunately,she lacks experience.When told to analyze competitors' marketing websites,she confuses them with corporate websites.Kathy should have focused on competitive websites that are primarily intended to:

Accepted Answer

Competitive websites in e-marketing are primarily intended to increase purchases by visitors, as they focus on converting traffic into sales and gaining a competitive edge in the market.

Question 9

Which of the following was one of the early online offerings?

Accepted Answer

One of the earliest online offerings was selling airline tickets through online platforms such as Orbitz and Expedia in the mid-1990s.

Question 10

With respect to building an effective web presence,____________________.​

Accepted Answer

The answer of With respect to building an effective web...

Question 11

The corporate website of a company is established with an intention to:

Accepted Answer

The primary objective of a corporate website is to increase the visibility of the company and promote their offerings. While a corporate website may provide information about the company's products and services, its primary purpose is not to sell goods directly to consumers or provide a transaction gateway. However, the website may engage consumers by providing interactive features that increase their interest in the company's offerings, ultimately leading to increased product purchases.

Question 12

_____ is a technology that secures a website by encrypting information and providing authentication.

Accepted Answer

SSL (Secure Sockets Layer) is a technology that encrypts sensitive data such as login credentials and credit card information when transmitted over the internet, thereby protecting it from potential threats such as hacking and identity theft. Additionally, SSL provides authentication by verifying the identity of the website being accessed, ensuring that the user is communicating with the intended recipient and not an imposter. SMTP (Simple Mail Transfer Protocol), HTTP (Hypertext Transfer Protocol), and TCP/IP (Transmission Control Protocol/Internet Protocol) are all internet protocols that serve different purposes and do not provide the same level of security as SSL.

Question 13

Companies should apply caution and commonsense when making their products available for sale via the Internet.Which of the following products would be most likely to be sold using the Internet?

Accepted Answer

Sports apparel is a product that can easily be sold online as customers can easily view and compare different products and sizes. Additionally, there is no risk of harm or danger to the consumer, unlike the other options such as a point-of-purchase computer system for a restaurant or prescription bifocal glasses.

Question 14

_____ are strip messages placed in high-visibility areas of frequently visited websites.

Accepted Answer

Banner ads are strip messages placed in high-visibility areas of frequently visited websites.

Question 15

Stepan,a global chemical supplier maintains an external,private exchange called a(n)________ which enables its raw materials suppliers to share information such as new product development and work cohesively as partners to arrange logistics and schedule delivery to various Stepan manufacturing facilities across the globe.

Accepted Answer

c-business exchange enables suppliers to share information and collaborate with each other.

Question 16

Some manufacturing companies prefer to sell only high-priced specialty products online because:

Accepted Answer

The answer of Some manufacturing companies prefer to sell only...

Question 17

Which of the following terms refers to a company website that sells products to customers?

Accepted Answer

An electronic storefront is a website that allows customers to browse and purchase products online.

Question 18

​The customers of a national bank recently received emails from a fake email address asking them to make a phone call to a number mentioned in the email and provide information regarding their account numbers,recent transactions,and online passwords.The email informed them that it was a check being conducted by the bank to update their personal information.This is an example of:

Accepted Answer

This scenario describes a classic example of phishing, where attackers attempt to trick individuals into providing sensitive information by posing as a trustworthy entity. The email is fake, and the phone number provided is likely a scammer's number. The goal is to obtain the victim's account information and passwords to commit fraudulent activities, such as stealing money or identity theft.

Question 19

​The Internet is mainly used for communication,information,purchases,social networking and ___________.

Accepted Answer

The answer of ​The Internet is mainly used for communication,information,purchases,social...

Question 20

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

Accepted Answer

Big Martin Corporation is using its website as a tool for marketing and advertising its products, which falls under the category of e-marketing. Integrated marketing involves using multiple channels to promote a product, Web services refer to the use of technology to provide online services, and online trading involves buying and selling goods and services through the internet.

Quiz 5: E-Business: Managing the Customer Experience

A _____ is a Web page anyone can edit,so that a reader can,in addition to asking questions or posting comments,actually make changes to the Web page.

The click-through rate is a measure of the:

According to the text,which of the following factors has led to increased use of the Internet for making purchases by consumers in China?

Josh is interested in mountain biking and regularly visits a specialized online service that provides information on various topics related to mountain biking.Josh is most likely to be visiting a(n) :

The process of encoding data for security purposes is called _____.

_________ make up the majority of online shoppers.

Which of the following was one of the early online offerings?

With respect to building an effective web presence,____________________.

The corporate website of a company is established with an intention to:

_____ is a technology that secures a website by encrypting information and providing authentication.

Companies should apply caution and commonsense when making their products available for sale via the Internet.Which of the following products would be most likely to be sold using the Internet?

_____ are strip messages placed in high-visibility areas of frequently visited websites.

Some manufacturing companies prefer to sell only high-priced specialty products online because:

Which of the following terms refers to a company website that sells products to customers?

The Internet is mainly used for communication,information,purchases,social networking and ___________.

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

Quiz 5: E-Business: Managing the Customer Experience

A _____ is a Web page anyone can edit,so that a reader can,in addition to asking questions or posting comments,actually make changes to the Web page.

The click-through rate is a measure of the:

According to the text,which of the following factors has led to increased use of the Internet for making purchases by consumers in China?

Josh is interested in mountain biking and regularly visits a specialized online service that provides information on various topics related to mountain biking.Josh is most likely to be visiting a(n) :

The process of encoding data for security purposes is called _____.

_________ make up the majority of online shoppers.​

Which of the following was one of the early online offerings?

With respect to building an effective web presence,____________________.​

The corporate website of a company is established with an intention to:

_____ is a technology that secures a website by encrypting information and providing authentication.

Companies should apply caution and commonsense when making their products available for sale via the Internet.Which of the following products would be most likely to be sold using the Internet?

_____ are strip messages placed in high-visibility areas of frequently visited websites.

Some manufacturing companies prefer to sell only high-priced specialty products online because:

Which of the following terms refers to a company website that sells products to customers?

​The Internet is mainly used for communication,information,purchases,social networking and ___________.

Big Martin Corporation uses its website to target customers and promote its products.Big Martin is engaged in:

_________ make up the majority of online shoppers.

With respect to building an effective web presence,____________________.

The Internet is mainly used for communication,information,purchases,social networking and ___________.