Question 1

Match each definition to the corresponding term.
-A person's enduring favorable or unfavorable evaluation,emotion,or action toward some object or idea is referred to as _____.

Accepted Answer

Attitude is defined as a person's enduring favorable or unfavorable evaluation, emotion, or action toward some object or idea.

Question 2

Discuss Maslow's hierarchy of needs and list a product that can be promoted to fulfill each of the different levels of needs.

Accepted Answer

The answer of Discuss Maslow's hierarchy of needs and list...

Question 3

Match each definition to the corresponding term.
-The subconscious receipt of incoming information is referred to as _____.

Accepted Answer

Subliminal perception refers to the subconscious receipt of incoming information, where stimuli are perceived without conscious awareness.

Question 4

Differentiate between a need and a motive.

Accepted Answer

The answer of Differentiate between a need and a motive....

Question 5

As a marketing research intern for a personal-care products company,you are asked to present information on the learning process to the marketing department.Discuss the elements of learning you would include in your presentation.What advice would you give your peers about shaping?

Accepted Answer

The answer of As a marketing research intern for a...

Question 6

Match each definition to the corresponding term.
-The number of alternatives the consumer actually considers in the purchasing decision is called the _____.

Accepted Answer

The definition matches the term "evoked set" which refers to the number of alternatives a consumer considers in a purchasing decision.

Answer: B 
 The term "consumer behavior" refers to the actions and decision-making processes of consumers when they purchase goods and services.

Answer: C 
 "Culture" refers to the shared values, beliefs, customs, behaviors, and artifacts that characterizes a group or society.

Answer: D 
 "Reference group" refers to a group of people that consumers use as a point of comparison when making decisions about their own behavior and attitudes.

Answer: E 
 "Asch phenomenon" refers to the tendency of people to conform to the opinions and behaviors of others in their group, even if they disagree with them.

Answer: F 
 "Opinion leader" refers to a person who exerts significant influence on the opinions and behaviors of others in a social group, typically due to their expertise, social status, or personality.

Answer: G 
 "Need" refers to a particular requirement or desire that motivates an individual to take action to fulfill it.

Answer: H 
 "Motive" refers to the underlying reason or driving force behind an individual's behavior or actions.

Answer: I 
 "Perception" refers to the way individuals interpret and make sense of the sensory information they receive from the environment.

Answer: J 
 "Attitude" refers to a person's overall evaluation or feeling toward a particular object or entity, such as a product or brand.

Answer: K 
 "Learning" refers to the process by which individuals acquire new knowledge, skills, behaviors, or attitudes through experience, observation, or instruction.

Answer: L 
 "Subliminal perception" refers to the ability of individuals to perceive information or stimuli below the level of conscious awareness, such as through subliminal advertising.

Answer: M 
 "High-involvement purchase decision" refers to a type of consumer decision-making process that involves a significant investment of time, effort, or money, such as when purchasing a car or a house.

Answer: N 
 "Closure" refers to the psychological need for individuals to bring a task or process to a definitive and satisfying conclusion.

Answer: O 
 "Cognitive dissonance" refers to the psychological discomfort or tension that arises when individuals hold two conflicting beliefs or values, or when their beliefs and behaviors are not aligned.

Answer: P 
 "Routinized response behavior" refers to a type of consumer decision-making process that involves minimal cognitive effort or consideration, such as when purchasing everyday items like groceries or toiletries.

Answer: Q 
 "Shaping" refers to the process of gradually and systematically reinforcing desired behaviors or responses in individuals, typically through positive reinforcement.

Answer: R 
 "Perceptual screens" refer to the psychological filters or biases that individuals use when interpreting and making sense of environmental stimuli, such as personal values, expectations, and past experiences.

Answer: S 
 "Evaluative criteria" refer to the specific attributes or features that consumers use to evaluate and compare competing products or brands when making purchasing decisions.

Answer: T 
 "Self-concept" refers to an individual's overall perception or understanding of themselves, including their beliefs, attitudes, values, and social identity.

Question 7

Match each definition to the corresponding term.
-A consumer problem solving behavior in which the consumer makes purchases ordinarily by choosing a preferred brand or one of a limited group of acceptable brands is called _____.

Accepted Answer

Routinized response behavior is a consumer problem solving behavior in which the consumer makes purchases ordinarily by choosing a preferred brand or one of a limited group of acceptable brands.

Question 8

Match each definition to the corresponding term.
-_____ is knowledge or skill that is acquired as a result of experience,which changes consumer behavior.

Accepted Answer

Learning is the acquisition of knowledge or skill through experience, which can lead to changes in consumer behavior.

Question 9

What are subcultures? Why should marketers pay attention to subcultures?

Accepted Answer

The answer of What are subcultures? Why should marketers pay...

Question 10

Match each definition to the corresponding term.
-The imbalance among a person's knowledge,beliefs,and attitudes that occurs after an action or decision is called _____.

Accepted Answer

Cognitive dissonance refers to the mental discomfort that arises when a person's beliefs, attitudes, and behaviors are in conflict, often happening after an action or decision.

Question 11

Briefly describe the steps involved in the consumer decision process.

Accepted Answer

The answer of Briefly describe the steps involved in the...

Question 12

Marketers define the role of each spouse in terms of four categories.List the categories and provide an example of a purchase decision that traditionally falls into each category.

Accepted Answer

The answer of Marketers define the role of each spouse...

Question 13

Match each definition to the corresponding term.
-_____ is a person's multifaceted picture of himself or herself.

Accepted Answer

The definition matches the term "self-concept".

Question 14

Match each definition to the corresponding term.
-A(n)_____ is one with high levels of potential social or economic consequences.

Accepted Answer

A high-involvement purchase decision is one where the potential social or economic consequences are high.

Answer: D
 A reference group is a group of people whose opinions and values are influential in the decisions of an individual.

Answer: H
 A motive is a driving force that compels an individual to act or behave a certain way, and therefore can have high levels of potential social or economic consequences.

Answer: P
 Routinized response behavior refers to the habitual and automatic buying behavior of consumers, which typically involves low levels of involvement and low potential consequences.

Answer: S
 Evaluative criteria are the factors that consumers use to evaluate and compare different products or brands, and can have high levels of potential consequences depending on the importance of the criteria to the consumer.

Answer: O
 Cognitive dissonance is the discomfort or anxiety that an individual experiences when their beliefs or values conflict with their actions, which can have high levels of potential social or economic consequences.

Question 15

Match each definition to the corresponding term.
-_____ are the mental filtering processes of a person through which all inputs must pass.

Accepted Answer

Perceptual screens are the mental filtering processes through which all inputs must pass.

Question 16

Match each definition to the corresponding term.
-The process of applying a series of rewards and reinforcements to permit more complex behavior to evolve is called _____.

Accepted Answer

Shaping is the process of applying a series of rewards and reinforcements to permit more complex behavior to evolve.

Question 17

Match each definition to the corresponding term.
-_____ are the features a consumer considers in choosing among alternatives.

Accepted Answer

Evaluative criteria are the features a consumer considers in choosing among alternatives.

Answer: B
 Consumer behavior refers to the actions and decisions made by individuals and households in relation to purchasing and using goods and services.

Answer: C
 Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that characterize a group or society.

Answer: D
 A reference group is a group of people that an individual looks to for guidance in forming beliefs, attitudes, values, and behaviors.

Answer: E
 The Asch phenomenon refers to the tendency of individuals to conform to group norms even when they are contrary to one's own beliefs or values.

Answer: F
 An opinion leader is an individual who is highly knowledgeable about a particular product or service and is able to influence others' opinions and behaviors.

Answer: G
 A need is a basic requirement for survival or well-being, such as food, water, shelter, or security.

Answer: H
 A motive is a driving force or reason behind an individual's actions, such as the desire for achievement, recognition, or social belonging.

Answer: I
 Perception refers to the process by which individuals select, organize, and interpret sensory information in order to form a meaningful understanding of the world around them.

Answer: J
 An attitude is a favorable or unfavorable evaluation or feeling towards an object, person, or situation, which can influence behavior.

Answer: K
 Learning refers to the process by which individuals acquire new knowledge, skills, or behaviors through experience, observation, and communication.

Answer: L
 Subliminal perception refers to the processing of sensory information outside of an individual's conscious awareness, which can influence attitudes and behaviors.

Answer: M
 A high-involvement purchase decision is a decision involving significant time, money, or social risk, which may require extensive information search and evaluation of alternatives.

Answer: N
 Closure refers to the tendency of individuals to perceive incomplete or ambiguous information as complete or organized, based on their expectations or prior knowledge.

Answer: O
 Cognitive dissonance refers to the psychological discomfort or tension that individuals experience when holding inconsistent beliefs, attitudes, or behaviors.

Answer: P
 Routinized response behavior refers to the tendency of individuals to make low-involvement purchase decisions based on habit or familiarity with a particular brand or product.

Answer: Q
 Shaping refers to the use of reinforcement or punishment to modify an individual's behavior, often used in marketing and advertising to encourage desired behaviors such as brand loyalty or product use.

Answer: R
 Perceptual screens refer to the mental filters or biases that individuals use to selectively attend to and interpret sensory information, based on their needs, interests, and values.

Answer: T
 Self-concept refers to an individual's beliefs, attitudes, and values about themselves, which can influence their behavior and decision-making in a variety of contexts.

Question 18

Discuss the role of children and teenagers in the consumer marketplace.How are marketers targeting this market?

Accepted Answer

The answer of Discuss the role of children and teenagers...

Question 19

Match each definition to the corresponding term.
-_____ is a psychological concept that refers to the human tendency to perceive a complete picture from an incomplete stimulus.

Accepted Answer

Closure is the psychological concept that refers to the human tendency to perceive a complete picture from an incomplete stimulus.

Question 20

What is perception? What are the factors that influence a person's perception of an object or event?

Accepted Answer

The answer of What is perception? What are the factors...

Quiz 6: Consumer Behavior

Match each definition to the corresponding term. -A person's enduring favorable or unfavorable evaluation,emotion,or action toward some object or idea is referred to as _____.

Discuss Maslow's hierarchy of needs and list a product that can be promoted to fulfill each of the different levels of needs.

Match each definition to the corresponding term. -The subconscious receipt of incoming information is referred to as _____.

Differentiate between a need and a motive.

As a marketing research intern for a personal-care products company,you are asked to present information on the learning process to the marketing department.Discuss the elements of learning you would include in your presentation.What advice would you give your peers about shaping?

Match each definition to the corresponding term. -The number of alternatives the consumer actually considers in the purchasing decision is called the _____.

Match each definition to the corresponding term. -A consumer problem solving behavior in which the consumer makes purchases ordinarily by choosing a preferred brand or one of a limited group of acceptable brands is called _____.

Match each definition to the corresponding term. -_____ is knowledge or skill that is acquired as a result of experience,which changes consumer behavior.

What are subcultures? Why should marketers pay attention to subcultures?

Match each definition to the corresponding term. -The imbalance among a person's knowledge,beliefs,and attitudes that occurs after an action or decision is called _____.

Briefly describe the steps involved in the consumer decision process.

Marketers define the role of each spouse in terms of four categories.List the categories and provide an example of a purchase decision that traditionally falls into each category.

Match each definition to the corresponding term. -_____ is a person's multifaceted picture of himself or herself.

Match each definition to the corresponding term. -A(n) _____ is one with high levels of potential social or economic consequences.

Match each definition to the corresponding term. -_____ are the mental filtering processes of a person through which all inputs must pass.

Match each definition to the corresponding term. -The process of applying a series of rewards and reinforcements to permit more complex behavior to evolve is called _____.

Match each definition to the corresponding term. -_____ are the features a consumer considers in choosing among alternatives.

Discuss the role of children and teenagers in the consumer marketplace.How are marketers targeting this market?

Match each definition to the corresponding term. -_____ is a psychological concept that refers to the human tendency to perceive a complete picture from an incomplete stimulus.

What is perception? What are the factors that influence a person's perception of an object or event?