Market segmentation means:
A) dividing the total market into groups of people with similar product needs.
B) selling a variety of products at a variety of stores nationwide to increase sales.
C) identifying sales managers to cover specific segments of the country.
D) randomly choosing groups or segments of people to target for product sales.
Correct Answer:
Verified
Q8: A foodservice operation's target market is:
A)individuals who
Q9: A person's ethnicity,income,and education are referred to
Q10: Having an effective marketing concept usually places
Q11: Natural resources,population density,and subcultural values that influence
Q12: Environmental forces are of great importance to
Q14: MATCHING.
Choose the item that best Match
Q15: The marketing environment is defined as the:
A)forces
Q16: A strategic business unit is:
A)a component of
Q17: Market share:
A)is a detailed study of sales
Q18: MATCHING.
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