A restaurant manager who includes food items on the menu that are high fiber,or low in fat and sodium,is reacting to psychographic variables.

Question

Quizplus · Accepted Answer

Psychographic variables are characteristics of consumers such as values, attitudes, lifestyles, and behavior. By including food items on the menu that are high fiber, low in fat and sodium, the restaurant manager is catering to consumers who prioritize health and wellness, which is a psychographic variable.

A Restaurant Manager Who Includes Food Items on the Menu