Proactively gathering complaints from customers is a form of service marketing research.

Name: Proactively gathering complaints from customers is a form of service marketing research.
Brand: Quizplus
Rating: 4.9 (56 reviews)

Question

Quizplus · Accepted Answer

Proactively gathering complaints from customers allows a company to identify areas where they may need to improve their service and make changes to better meet customer needs. This is a form of service marketing research because it helps the company to better understand the needs and preferences of their target market.

Proactively Gathering Complaints from Customers Is a Form of Service