Question 1

In considering your audience's education, you should focus primarily on the types of academic degrees readers have earned.

Accepted Answer

Focusing solely on academic degrees would be too narrow a consideration for audience education. Other factors such as level of experience, job title, and industry expertise can also impact a reader's knowledge and comprehension of a topic.

Question 2

What mistake did McDonald's make when it printed takeout bags decorated with flags from around the world?

Accepted Answer

The answer of What mistake did McDonald's make when it...

Question 3

how do public agencies use social-media data?

Accepted Answer

The answer of how do public agencies use social-media data?...

Question 4

Interviews are great for learning from your audience but not for learning about your audience.

Accepted Answer

Interviews can be a valuable tool for both learning from your audience (gathering their opinions, experiences, and insights) and learning about your audience (understanding their demographics, behaviors, and needs).

Question 5

When working with a reader who is hostile to your subject or to your approach to the subject, you should first state your position, followed by your rationale for that position.

Accepted Answer

When dealing with a hostile reader, it's more effective to first establish common ground or present evidence and reasoning before stating your position, to build understanding and reduce resistance.

Question 6

Social-media activities can provide an organization with signficant information about members of their target audiences.

Accepted Answer

Social-media activities can help organizations gain insights into the interests, preferences, behaviors, and opinions of their target audiences by analyzing their social-media profiles, posts, comments, likes, shares, and interactions. This information can be used to create personalized content, offers, and messages that resonate with the audience and drive engagement, loyalty, and conversion. However, it is important for organizations to respect the privacy and data protection rights of their users and comply with relevant laws and regulations.

Question 7

Although many aspects of private life and community life differ from culture to culture, in most developed countries business is conducted in more or less the same way.

Accepted Answer

The answer of Although many aspects of private life and...

Question 8

In some cultures, it would be considered rude to create a document that contains information the audience already knows.

Accepted Answer

In some cultures, it is considered impolite to present information that is already known to the audience. This is because it can be seen as a waste of time and show a lack of consideration for the audience's knowledge and intelligence.

Question 9

Chapter 5 lists three specific reasons a writer should analyze his or her audience during the planning phase. One is so that the document appeals to the audience's interests and needs. What are the other two reasons?

Accepted Answer

The answer of Chapter 5 lists three specific reasons a...

Question 10

Why are graphics especially useful when communicating with people from other cultures?

Accepted Answer

The answer of Why are graphics especially useful when communicating...

Question 11

The point of learning about your audience is to use that information to tailor a document to fit the audience's needs.

Accepted Answer

Learning about your audience allows you to understand their interests, preferences, and expectations, which in turn helps you tailor your document to meet their needs and effectively communicate your message.

Question 12

Chapter 5 suggests that, in addition to education, you should consider five other individual characteristics of readers. What is one other individual characteristic listed in the chapter?

Accepted Answer

The answer of Chapter 5 suggests that, in addition to...

Question 13

if you think your document will have a number of readers, you should consider writing a variety of documents addressed to different kinds of readers.

Accepted Answer

The answer of if you think your document will have...

Question 14

As you complete assignments, why should you consider not only your instructor's expectations but also the audience and purpose specified in those assignments?

Accepted Answer

The answer of As you complete assignments, why should you...

Question 15

a good way to learn about your readers' preferences is to read documents they have written.

Accepted Answer

Reading documents written by the readers can give a good understanding of their preferences, writing style, tone, and language. This can help in creating content that resonates well with the readers and meets their expectations.

Question 16

Chapter 5 lists seven categories of cultural variables that lie "on the surface." Two of these categories of variables are political and economic. Name two more.

Accepted Answer

The answer of Chapter 5 lists seven categories of cultural...

Question 17

for what primary purpose do private companies use social-media data?

Accepted Answer

The answer of for what primary purpose do private companies...

Question 18

Why are LinkedIn profiles a particularly useful resource for learning about one's audience?

Accepted Answer

The answer of Why are LinkedIn profiles a particularly useful...

Question 19

The following passage would be appropriate for a document aimed at a multicultural audience:
Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Accepted Answer

The language and subject matter in this passage may be confusing or irrelevant to a multicultural audience, depending on their background and familiarity with American idioms and business terminology.

Question 20

Chapter 5 describes three categories of audience. What are they?

Accepted Answer

The answer of Chapter 5 describes three categories of audience....

Quiz 5: Analyzing Your Audience and Purpose