Consumer products are usually classified as ______.
A) expense items and capital items
B) convenience products and expense items
C) convenience products, shopping products, and specialty products
D) capital items, convenience items, and specialty products

Question

Quizplus · Accepted Answer

Consumer products are typically classified into three categories: convenience products, shopping products, and specialty products. Convenience products are frequently bought consumer goods and do not require much effort on the consumer's part. Shopping products require some effort on the consumer's part to compare different product options, and specialty products are unique and often expensive products that consumers are willing to go out of their way to purchase.

Consumer Products Are Usually Classified as ______