Which of the following is NOT among the major reasons why marketers examine their product mix?
A) to ensure company growth
B) to satisfy changing consumer needs and wants
C) to adjust to competitors
D) to go out of business

Question

Quizplus · Accepted Answer

Examining the product mix is done to ensure company growth, satisfy changing consumer needs and wants, and adjust to competitors. However, the purpose is not to go out of business but rather to avoid it by making necessary adjustments. Therefore, option D is the correct answer as it goes in the opposite direction of the reasons for examining the product mix.

Which of the Following Is NOT Among the Major Reasons