Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on ______.
A) informing the market about the item and explaining its features, uses, and benefits
B) reducing the size of an available market through selective advertising
C) word-of-mouth referrals
D) communicating new uses for the product

Question

Quizplus · Accepted Answer

During the introductory stage, potential customers are not yet aware of the product, so the main objective of promotion is to inform the market about the item and explain its features, uses, and benefits to generate interest and create demand.

Since Potential Customers Are Unaware of a Product During Its