Charles works for Whirlpool and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests, and functioning prototypes. Charles is working in which stage of new-product development?
A) test marketing
B) screening
C) commercialization
D) product development

Question

Quizplus · Accepted Answer

Charles is working on the product development stage, which involves the creation and testing of prototypes. This stage occurs after the screening stage, where potential ideas are evaluated, and before test marketing and commercialization.

Charles Works for Whirlpool and Is Producing a New Washer/dryer