Roberta stops at the grocery store to purchase detergent. Tide is her favourite brand, but if another detergent is less expensive, she buys it. Roberta is at which stage of brand loyalty?
A) brand insistence
B) brand awareness
C) brand preference
D) brand recognition

Question

Quizplus · Accepted Answer

Roberta has a brand preference for Tide, but is open to considering other options if they are less expensive. This indicates that she is at the brand preference stage of loyalty, where she has a preference for a particular brand but is not completely loyal to it and is open to considering alternatives.

Roberta Stops at the Grocery Store to Purchase Detergent