XYZ over the years has been using a brand name common to all its range of products. This type of branding is categorized as ______.
A) individual branding
B) strategic branding
C) tactical branding
D) family branding

Question

Quizplus · Accepted Answer

Family branding, also known as umbrella branding, is a type of branding in which a company uses a common name for all its products or product lines. In this case, XYZ is using a brand name common to all its range of products, which makes it an example of family branding.

XYZ Over the Years Has Been Using a Brand Name