ABC Company undertook a market survey and an in-depth review of its financial statement two years after introducing its new mobile hand device. Management realized reduced customer numbers, decreased sales, and loss of product. Which stage of the product life cycle is ABC Company?
A) maturity stage
B) decline stage
C) introductory stage
D) growth stage

Question

Quizplus · Accepted Answer

The reduced customer numbers, decreased sales, and loss of product indicate that ABC Company is in the decline stage of the product life cycle. This typically occurs as the market becomes saturated or as competitors introduce newer and better products.

ABC Company Undertook a Market Survey and an In-Depth Review