Which of the following is a reason why some firms skip test marketing?
A) Test marketing can alert competitors to a company's plans.
B) Test marketing is conducted only in selected regions.
C) Competitors can skew results by lowering prices or running special promotions.
D) Test marketing allows a company to determine the product's performance in full-scale production.

Question

Quizplus · Accepted Answer

Some firms may skip test marketing because it can alert competitors to a company's plans, giving them an opportunity to launch a competing product or adjust their marketing strategies accordingly.

Which of the Following Is a Reason Why Some Firms